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Research papers

Radio zapping

This paper reports on switching during radio advertising, based on analysis of GfK Media GB's survey of radio listening and television viewing, commissioned by The Wireless Group using Radiocontrol audience measurement technology. Bringing the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Lex van Meurs, Nick North
June 17, 2004
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Citation

van Meurs and North (2004a, June 17). Radio zapping. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/radio-zapping


Research papers

Is electronic measurement of radio compatible with today's consumer media lifestyles?

This study addresses a wide range of questions about the 'media lifestyle compatibility' of one radio meter - the portable people meter or PPM - for measuring consumers' use of radio throughout the day.Are the people who agree to join a PPM panel...

Catalogue: ESOMAR/ARF WAM Conference 2004: Radio
Authors: Robert H. Patchen, Beth Webb
June 17, 2004
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Citation

Patchen and Webb (2004a, June 17). Is electronic measurement of radio compatible with today's consumer media lifestyles?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/is-electronic-measurement-of-radio-compatible-with-today-s-consumer-media-lifestyles-


Research papers

Developing the foundation for a new approach to understanding how media advertising works

Massive marketplace changes and several new research and analytical approaches have raised serious questions about 'how media advertising works' in the interactive, networked, global systems found in the 21st century media marketplace.Three new...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Don E. Schultz, Joseph J. Pilotta
June 16, 2004
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Citation

Schultz and Pilotta (2004a, June 16). Developing the foundation for a new approach to understanding how media advertising works. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/developing-the-foundation-for-a-new-approach-to-understanding-how-media-advertising-works


Research papers

Cross media consumption and adequate media strategies

This paper takes a first careful step into the rich body of information on combined usage of radio and TV which has accumulated in three years of electronic measurement of radio (and TV) with Radiocontrol, the radio watch, in Switzerland.Analyzing...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Giordano Giordani, Rolf Müller
June 16, 2004
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Citation

Giordani and Müller (2004a, June 16). Cross media consumption and adequate media strategies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/cross-media-consumption-and-adequate-media-strategies


Research papers

Day in the life pilot study

This paper describes a pilot study conducted by Mediamark Research, Inc. to determine how adults allocate their media time over the course of an average day.The results of this study are reviewed in terms of cooperation rates, the allocation of media...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Michal Galin, Richard Fielding, Ted D'Amico
June 16, 2004
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Citation

Galin, Fielding and D'Amico (2004a, June 16). Day in the life pilot study. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/day-in-the-life-pilot-study


Research papers

Seeking the Holy Grail

This paper explores the potential of single source research to measure the association of an advertising campaign by a major U.S. retailer to product purchase behaviours in their stores.In a 2003 Single Source research pilot, the same research...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Authors: Joan Fitzgerald, Tony Jarvis
June 16, 2004
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Citation

Fitzgerald and Jarvis (2004a, June 16). Seeking the Holy Grail. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/seeking-the-holy-grail


Research papers

Developments in the measurement of readership accumulation

This paper summarises the recent UK readership accumulation study conducted by NOP on behalf of NRS Ltd. Given the increase in time-based press planning, there has been an increasing demand for up-to-date information on the rate at which average...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Julian Baim, Alan Higgs
June 15, 2004
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Citation

Baim and Higgs (2004a, June 15). Developments in the measurement of readership accumulation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/developments-in-the-measurement-of-readership-accumulation


Research papers

A fresh look at estimating readership frequency distributions

This paper focuses on the frequency approach to measuring both average issue readership and publications turnover/casualness rates, with an emphasis on the measurement of turnover (or casualness) figures, and finds a respondent's proportion of...

Catalogue: ESOMAR/ARF WAM Conference 2004: Print
Authors: Gary Morgan, Sergey Dorofeev, Michele Levine
June 15, 2004
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Citation

Morgan, Dorofeev and Levine (2004a, June 15). A fresh look at estimating readership frequency distributions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-fresh-look-at-estimating-readership-frequency-distributions


Research papers

When less is more

Global advancements in passive electronic audience measurement of Out-of-Home/Outdoor media look promising and are a great improvement over the old-fashioned travelog/diary or mere traffic counts approaches.However, there are obstacles to overcome in...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Tony Jarvis
June 14, 2004
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Citation

Jarvis, T. (2004a, June 14). When less is more. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/when-less-is-more